There are two types of marketer's in this world. The ones who can talk Google Analytics (GA) circles around their peers.
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The official Google Analytics mobile app lets you monitor all of your Analytics properties so that you can keep track of your business while you're on the go. With this app, you can: 1) Check key metrics in built-in reports 2) Monitor real-time data 3) Compare date ranges and apply segments 4) Build your own reports with any combination of metrics and dimensions 5) Save any reports to your. If you are using the next generation of Google Analytics, refer to the Google Analytics 4 properties section of this help center. Tracking ID and property number The tracking ID is a string like UA-000000-2. 1 day ago I've installed Google analytics via the google tag manager. I've of course also installed google tag manager on our website. It even shows the tag green using the google tag manager assistant extension. No problem there. But shouldn't the google-analytics tag also be showing in the assistant? I'm pretty sure it's working since it's detecting. I've installed Google analytics via the google tag manager. I've of course also installed google tag manager on our website. It even shows the tag green using the google tag manager assistant extension. No problem there. But shouldn't the google-analytics tag also be showing in the assistant? Google Analytics provides the resources to collect, store, process, and report on these user-interactions. You can collect analytics on the client side and on the server side. Client-side analytics collection. Use the Google Analytics APIs and SDKs to measure how users interact with your content and marketing initiatives.
And the ones who go cross-eyed at the ask for performance metrics.
The latter: not a cute look. Especially for B2B marketers under the value-proving microscope.
If it isn't already, insights into your company's performance online should be the driving force of every modern B2B company.
Why? ‘Causeat least 38 percent of companies improve their process and sales flow by relying on data that gives them insights into customer behavior. That's why.
Also ‘cause your CEO really doesn't care how many no-longer-visible 'likes' your company-wide Pajama Day, 'culture' post is getting on Instagram.
Show👏 me 👏the 👏money.
And so, we come full circle.
There are several tools that collect web insights and provide reporting functionality on the data collected, but none are as powerful as Google Analytics.
Combining information that can be garnered from Google Analytics with robust, performance-drivensales and marketing software can be your company's one-way ticket to exponential growth.
Not to mention job security, sweet cheeks.
Note: Gathering buyer intent data has never been easier. Sign up for free Leadfeeder's 14-day trialand give it a try.
What is Google Analytics and why should you use it?
Google Analytics is a powerful web analytics tool offered by Google. It is used by both small and large websites. And costs zero dollars. Ze-ro.
Technically speaking, there is a paid version of Google Analytics:Analytics 360. But unless you're an enterprise organization with advanced needs, these features are overkill.
The reality is that Google Analytics can be a treasure trove of information when you know how to use it for B2B analytics.
Functionality highlights include an overview of website traffic channels, device overview, engagement metrics, and conversion tracking — for all channels directing traffic to your website.
Data provided gives you insights into which areas of your marketing campaigns are strong and which areas need further development.
And while uncovering said insights can take some tinkering, believe you me, they're there.
For example, defining success by customer engagement is an important aspect of GA. These metrics are measured at different points as a customer moves throughout your website.
This data can tell you how well visitors are interacting with your website and content, helping you identify areas where you might be losing potential sales.
And, of course, there is every business's favorite data point — conversions.
How do I install Google Analytics?
Ready to give it a try?
Here's a guide regarding how to install Google Analytics if you don't have it set up yet!
Step 1: Go to Google Analytics page
Go to https://google.com/analytics
Step 2: Sign in to Google Account
Click Sign in at the top right corner and select Analytics.
Step 3: Login or create account
Either sign in to your Google Account (if you have one) or create a new account.
If you need to create an account, click More options on the bottom left and select Create account. If you already have a Google Account, sign in and jump to step five.
Step 4: Create a Google Account
Create an account. After filling the form and accepting terms and conditions, you are signed in.
Remember your password and username for future use!
Step 5: Sign into Google Services
After you've signed in to Google services, you can start using Google Analytics. Click sign up.
Step 6: Selecting a website to track
You want to track a website, so make sure you've selected Website from the top of the form.
Then, type in Account name and Property name and the address of the website you want to track.
Account name can be the name of your company and the Property name the address of your website, for example.
Step 7: Creating a Tracking ID
Click Get Tracking ID from the bottom of the page and accept the Terms of Service Agreement.
Step 8: Google admin tracking script
The next screen you are directed to is Google Analytics administration page, where you can get the tracking script. These are the lines of code you have to add to your website code. Commander one pro 1 5 1 download free.
Step 9: Installing tracking script
Install the script. You're ready to collect website data.
Once you've connected Google Analytics to your website, read on for tips on making sense of the data.
Your Google Analytics B2B dictionary: Important Google Analytics terms
Before you can harness the full power of Google Analytics, you need to understand its different layers and the associated terminology.
Here are some important Google Analytics terms to take note of: Runestone keeper 1 2 download free.
Organization: This is the highest layer, which can represent a company. An organization can encompass several Google Analytics accounts. Organizations are recommended for large businesses but are not mandatory.
Accounts: Using Google Analytics requires a Google account. Different users from your organization can sign in to your company's Google Analytics account using their respective email IDs. You can assign anywhere from one to 50 properties (websites or apps) to one account. Because an account can be the umbrella for several properties, you can assign user permissions for properties individually or allow a user to have access to the entire account.
Property: The specific website or app you're monitoring. Each property can support up to 25 views.
Views: According toHubSpot, you need at least two views per property: one with zero configuration, which is also known as the raw version of the view, and one with filters set up to exclude any traffic from within your company, as well as traffic from bots and spam.
Dimensions: Refers to categorical variables, such as browser, location, and landing page.
Metrics: Better thought of as quantitative variables, such as sessions, page views, and conversions.
Audience: An audience is a group of users that have something in common. For instance, if you want to target a group based on their location, age bracket, device usage, or a mix of several factors, that would be an audience. Google Analytics comes with several built-in audiences and automatically breaks these down in the audience report.
Segment: A subset of data. You can create segments based on metrics such as sessions (where a specific page was viewed) or hits (such as when a customer added an item to their cart). Segments don't have to be simple; they can be a mix of two metrics — such as a segment where visitors watched a video on a landing page but did not sign up for your mailing list. You can add up to four segments to a report at any time.
How to start using Google Analytics effectively
If you're going to use Google Analytics effectively, you'll need to get comfortable with designing and using its reports. There are over 100 to choose from.
It's unlikely that you'll be using every Google Analytics report. In fact, it is estimated thatonly one-fourth of these reports will hold valuable insights into the effectiveness of your marketing.
With all this in mind, here are some tips for not getting too overwhelmed when digging into the data:
Set your Google Analytics goals
Google Analytics data can tell you a lot about website performance, but this information is practically useless if you don't define goals to measure against.
Once you've identified and set up your goals, it will be easier to determine which reports you'll want to draw up and the specific metrics you should be measuring.
There are four types of goals: destination, event, duration, and pages/screens per session.
Here's what you should know about each:
Destination goal: When a user reaches a specific page, such as your thank you page or product page.
Event goal: When a user completes an event, such as watching a video, signing up for a newsletter, or making a purchase.
Duration goal: When a user's session lasts longer than a predetermined time, such as 30 seconds longer than it takes to watch a video on the page.
Pages/screens per session goal: When a user views a specific number of pages (or screens for apps) per session, resulting in a low bounce rate.
Need more guidance around setting up goals?
Here's a step-by-step guide to setting up goals in Google Analytics:
Step 1: Set up Goals
Log in to Google Analytics > Click on Conversions on the left-hand side > Click on Goals > Click on Overview > Click on gray Set up Goals button.
If you don't happen to see the screen above, then you or someone else has already set up goals in the past. No worries! In this case, click on Admin > and then click on Goals in the last column.
Step 2: Click New Goal
Congrats! You're now in. Time to set up your first goal. Click on New Goal.
Step 3: Use Templates
Google Analytics is helpful when it comes to suggesting common goal types.
Let's start off by selecting one of their templates and then we can move on to creating a custom goal.
For example, email newsletter subscriptions might be a good goal to track. Click on the Sign Up radio button > Continue.
Step 4: Enter a description
Enter a description for your Goal > Click on the appropriate type that determines what counts as a successful conversion.
In this case, the type would probably be 'Destination' because you might have a specific thank you page that indicates when a person has successfully subscribed to your newsletter.
Step 5: Define your page
Define the exact page that indicates a successful conversion for newsletter registrations.
Or in other words, go to the confirmation page of your newsletter registration and copy and paste everything after www.yourcompany.com.
For instance, if the URL to your confirmation page is: www.yourcompany.com/newsletter-registration-confirmed
Copy and paste '/newsletter-registration-confirmed' into the Destination field and make sure 'Equals to' is chosen in the drop down.
Step 6: Assign a money value
This is the fun part. You can assign monetary values to your goals.
For example, let's say that on average you convert 10% of your newsletter signups to become paying customers and your average transaction is $250
You would assign a value of $25 to this goal (10% of $250 = $25).
Or if you're a mad genius salesperson and can convert 100% of your newsletter registrations, the monetary value you would assign for this goal is $250 (100% of $250).
EXTRA CREDIT: Create a funnel to visualize the steps that need to be taken before a person signs up for your newsletter.
Turn on the Funnel option > Enter URLs and names for the funnel steps.
Based on conversion rates at each step of the funnel, you'll be able to see why people aren't signing up for your newsletter.
Is there something about the page's design that is causing confusion? Could your copy be improved? Are there bugs or technical issues?
Step 7: Save
After you click Save, you'll see your first Goal created. Mentally tap on your 'That Was Easy' button, unless you're awesome and actually have one! Jabber animated emoticons for mac.
Step 8: Create a custom goal
Let's get fancy and create a Custom Goal.
Keep in mind that you can only create a total of 20 goals. If you ever reach this limit, you can simply replace old goals with new ones.
Click on New Goal > Click on the radio button Custom.
Step 9: Track engaged visitors
Let's track 'Engaged Visitors' this time based on how long they stay on your website for a given session.
A good benchmark might be 125 percent of the average time spent on page by your visitors. If your average visitor spends two minutes on your website, your highly engaged users could be people who browse the site for longer than two minutes.
Give your Goal a Description > Click on the radio button Duration,
Step 10: Click save
Under Goal Details, choose 'Greater than' and type in '2' under Minutes. Then proceed to assigning a Value if you have one.
Click Save. You now have two Micro Goals set up! Micro Goals are typically actions that visitors take before purchasing.
Step 11: Ecommerce tracking
Then of course you want to track the ultimate Macro Goal of visitors who actually purchase because at the end of the day it's all about the bottom line.
You'll need to set up ecommerce tracking on your website, which requires some of comfort with HTML and JavaScript.
Why you should assign a monetary value to Google Analytics goals
So you've established your goals on Google Analytics — here comes the tough part:
Assigning monetary values to each goal. Doing this will help you gauge how much money you're losing on every lost lead.
You can see the financial value of a page in relation to its goal value and the position it occupies in your conversion paths via the 'Page Value' metric on your traffic scorecard.
You can assign the goal value under the Admin section > Goals. If you don't assign a value to your goal, your page value will be displayed as zero.
Remember, this number is somewhat arbitrary (you may be guessing at this point). When you're deciding what number to assign, opt to keep it on the low end.
Once you've collected some data relevant to the goals you've set up, you'll be able to better analyze your sales funnel.
Then you'll be able to answer the following questions:
On which page(s) are you losing potential clients?
Do you need to add more steps to move them toward a conversion more gently?
Or, do you need to remove some steps because users are becoming distracted or talking themselves out of a purchase by the time they get to the bottom of your sales funnel?
Compare historical traffic on Google Analytics
Most marketers only check out current traffic events.
However, by identifying patterns in previous traffic, it's possible to tinker out additional insights about how and why traffic is changing on your website over time.
One important element of this is being able to identify a correlation between changes in traffic and world or marketing events that might have impacted your business.
Determining the most useful Google Analytics reports
The real magic of Google Analytics is the ability to build andcustomize reports from scratch.
Learn how to add a Google Analyticscustom report to your installation.
But for all you newbies out there, there's no shame in the template game.
There are a number of pre-configured solutions other users have created for public use: dashboards, custom reports, and segments.
The most valuable Google Analytics reports for B2B
After you've connected Google Analytics to your website, you'll be able to use your dashboard.
This is what you'll see:
Google Analytics Dashboard Home
The default dashboard view is the Home page, which will give you a basic indication of how much traffic you're getting.
There are two metrics you want to be particularly aware of:
Users: the number of unique people who have visited your site
Sessions: the total number of times people have visited your site (including repeat visits)
Google Analytics Real-time Report
As the name suggests, the real-time report gives you insight into what's happening on your site at the moment.
It may be fun to look at during specific company events, such as when a new blog post/webinar/one-day sale goes live.
However, outside of it being amusing, the real-time report isn't that helpful. In fact, it's the least valuable of all the reports.
Google Analytics Audience Report
The audience report is based on users you've grouped together using any combination of attributes that are meaningful to your business.
You can group users broadly, creating an audience that only includes people who have made a purchase from your shop in the last three months.
Or, you can be more specific, such as an audience in the 25-34 age bracket that has bought something from your store in the last three months.
Creating an audience is fairly easy. The hard part is figuring out what you're trying to accomplish and then identifying the user characteristics that will help you do that.
Google Analytics Network Report
This report is mainly about the internet service providers used by your site's visitors.
Every once in a while, you may be able to find individual companies or organizations that have visited your site from their own network.
You can access this report under Audience > Technology > Network.
By setting the secondary dimension to 'page,' you'll be able to see the secondary pages visited by the individual organization.
Google Analytics Acquisition Reports
The acquisition report provides a lot more useful information than you'll usually get out of the network report because it tells you about where your site visitors are coming from.
Under Acquisition, there are five sections: All Traffic, Google Ads, Search Console, Social, and Campaigns.
The Acquisition Report Overview is at the top of the page, highlighting the primary channels driving traffic to your site.
Google Analytics All Traffic Report
Under Acquisition > Overview, you'll find the section All Traffic, which is further subdivided into Channels, Treemaps, Source/Medium, and Referrals.
Google Analytics Source/Medium Report
The Source/Medium report tells you exactly where your visitor traffic came from.
In the overview, all search engine traffic is lumped together under organic traffic.
But in the Source/Medium Report, you can see which specific search engines your traffic is coming from.
As a B2B marketer, this is one of the most important reports you can look at.
It'll tell you if you're getting all your traffic from Google, the world's largest search engine, or if some of your traffic is generated by other search engines, such as Baidu or Yahoo.
SEO success after all isn't necessarily limited to optimizing for Google. Good SEO involves optimizing your website for all relevant search engines.
This report can help you understand what visitors from different channels are doing when they get to your website, allowing you to define traffic value from various sources.
Google Analytics Search Console Reports
The Search Console reports look at organic-search traffic, providing information about your website performance in this regard.
According toSearch Engine Land, what makes Search Console data different from other Google Analytics data is that it also provides click data.
In other words, this report only counts visits that came from the Google search engine to your website, versus Google Analytics, which also counts traffic from other sources.
Google Analytics Landing Pages Report
Under Acquisition, one important report to look at is landing pages, which gives you an idea of the landing pages users commonly arrived at after an organic search.
This is important as it will provide you a clear idea of what kind of first impressions people have when they first land on your website via organic search.
Analytics Google Analytics Web
By clicking on the URLs for the landing pages, you'll get a breakdown of the search queries driving traffic to the page. This may help inform Google Ads campaigns.
Google Analytics Queries Report
Another important report to look at under Search Console is the queries report, which can be found under Acquisition > Search Console > Queries.
This report shows you the specific search query terms that bring people to your website — displayed alongside CTRs, impressions, your average ranking position, and related clicks.
In this scenario, impressions are the number of times your website appeared on the Google search engine results pages (SERPs) for a given term.
The queries report can help you understand when your content is not ranking high on the SERPs, by sharing your average position.
The queries report shows what position your website ranks for when it comes to a particular search term.
You can also use the queries report to consider non-branded versus branded searches. Or, in other words, theextent of your SEO success versus brand recognition over time.
Pro tip: use filters like queries containing and queries not containing to separate out data according to what you're trying to learn.
Google Analytics Behavior Report
As the name suggests, this report gives you insight into what your visitors do on your website — specifically what pages they visit and what actions they take.
Under Behavior, you have Overview, Behavior Flow, Site Content, Site Speed, Site Search, Events, Publisher, and Experiments.
Google Analytics All Pages Report
One of the more important reports under behavior is the all pages report, which can be found under Behavior > Site Content > All Pages.
This report gives you several insights regarding content, an important aspect of SEO.
Pageviews and bounce rates aside, one metric to look at is the page value and entrance and percent exit rates.
Google Analytics Conversions Report
The conversions report is most marketers' favorite report because it shows the path your customers take on your website: from entering it, to making a purchase, or becoming a lead.
Google Website Analytics
Your conversion report can be broken down into three sections: goals, eCommerce, and multi-channel platforms.
Of the three, the goals section will be the most important for you, as it will help you determine whether or not you've achieved what you've set out to accomplish.
Final thoughts: A Google Analytics guide for B2B marketers featuring the best Google Analytics reports
Google Analytics is an incredibly powerful tool when used properly. It is an essential part of any B2B marketing effort, as the information it provides will not only allow you to measure success but tweak your campaigns and efforts as they progress.
The ability to customize your reports to track several different variables based on your company's unique goals will pave your way toward growth.
Unfortunately, the vast and comprehensive nature of the program can be overwhelming to marketers who have to review at a lot of reports.
If Google Analytics seems like a lot of work, I won't sugarcoat this: it is. It takes time and patience to master.
Which leads me to my totally biased but still-relevant recommendation. You should try Leadfeeder.
You can skip customizing and rifling through dozens of reports to tease out the information needed. And see who visited your website, even if they don't fill out a form.
Note: Gathering buyer intent data has never been easier. Sign up for free Leadfeeder's 14-day trialand give it a try.
Now that you're here
Leadfeeder is a tool that shows you companies that visit your website. Leadfeeder generates new leads, offers insight on your customers and can help you increase your marketing ROI.
If you liked this blog post, you'll probably love Leadfeeder, too.
This guide describes how an application authorizes requests to the Management API.
Authorizing Requests
Before users can view their account information on the Google Analytics web site, they must first log in to their Google Accounts. Similarly, when users first access your application, they need to authorize your application to access their data.
Every request your application sends to the Analytics API must include an authorization token. The token also identifies your application to Google.
About authorization protocols
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Your application must use OAuth 2.0 to authorize requests. No other authorization protocols are supported. If your application uses Google Sign-In, some aspects of authorization are handled for you.
Authorizing requests with OAuth 2.0
All requests to the Analytics API must be authorized by an authenticated user.
The details of the authorization process, or 'flow,' for OAuth 2.0 vary somewhat depending on what kind of application you're writing. The following general process applies to all application types:
- When you create your application, you register it using the Google API Console. Google then provides information you'll need later, such as a client ID and a client secret.
- Activate the Analytics API in the Google API Console. (If the API isn't listed in the API Console, then skip this step.)
- When your application needs access to user data, it asks Google for a particular scope of access.
- Google displays a consent screen to the user, asking them to authorize your application to request some of their data.
- If the user approves, then Google gives your application a short-lived access token.
- Your application requests user data, attaching the access token to the request.
- If Google determines that your request and the token are valid, it returns the requested data.
Some flows include additional steps, such as using refresh tokens to acquire new access tokens. For detailed information about flows for various types of applications, see Google's OAuth 2.0 documentation.
Here's the OAuth 2.0 scope information for the Analytics API:
Scope | Meaning |
---|---|
https://www.googleapis.com/auth/analytics.readonly | Read-only access to the Analytics API. |
https://www.googleapis.com/auth/analytics.edit | Edit Google Analytics management entities. |
https://www.googleapis.com/auth/analytics.manage.users | View and manage user permissions for Analytics accounts. |
https://www.googleapis.com/auth/analytics.manage.users.readonly | View Google Analytics user permissions. |
To request access using OAuth 2.0, your application needs the scope information, as well asinformation that Google supplies when you register your application (such as the client ID and theclient secret).
Tip: The Google APIs client libraries can handle some of the authorization process for you. They are available for a variety of programming languages; check the page with libraries and samples for more details.
Common OAuth 2.0 Flows
The following lists common use cases for specific OAuth 2.0 flows:
Web Server
This flow is good for automated, offline, or scheduled access of a user's Google Analytics data.
Example:
- Automatically updating user dashboards with the latest Google Analytics data.
Client-side
Daisydisk 4 0 2. This flow is ideal for applications when users interact directly with the application to access their Google Analytics data within a browser. It eliminates the need for server-side capabilities, but it makes automated, offline, or scheduled reporting impractical.
Example:
- A browser based reporting tool such as the Analytics Query Explorer.
Installed Applications
This flow is for applications that are distributed as a package and installed by the user. This flow requires that the application or user have access to a browser to complete the authentication flow.
Examples:
- A desktop widget on a PC or Mac.
- A plugin for a content management system — The benefit of this flow compared to web server or client-side is that a single API Console project can be used for your application. This allows for consolidated reporting and a simpler installation for users.
Service Accounts
Service accounts are useful for automated, offline, or scheduled access to Google Analytics data for your own account. For example, to build a live dashboard of your own Google Analytics data and share it with other users.
To get started using Analytics API, you need to firstusethe setup tool, which guides you through creating a project in theGoogle API Console, enabling the API, and creating credentials.
To set up a new service account, do the following:
- Click Create credentials > Service account key.
- Choose whether to download the service account's public/private key as a standard P12 file, or as a JSON file that can be loaded by a Google API client library.
Your new public/private key pair is generated and downloaded to your machine;it serves as the only copy of this key. You are responsible for storing itsecurely. Master hammond b3 vsti 2.1 crack.
Note: You need to add the service account email address as an authorized user of the view (profile) you want to access.Troubleshooting
Your authorization fails in these situations:
Here's what you should know about each:
Destination goal: When a user reaches a specific page, such as your thank you page or product page.
Event goal: When a user completes an event, such as watching a video, signing up for a newsletter, or making a purchase.
Duration goal: When a user's session lasts longer than a predetermined time, such as 30 seconds longer than it takes to watch a video on the page.
Pages/screens per session goal: When a user views a specific number of pages (or screens for apps) per session, resulting in a low bounce rate.
Need more guidance around setting up goals?
Here's a step-by-step guide to setting up goals in Google Analytics:
Step 1: Set up Goals
Log in to Google Analytics > Click on Conversions on the left-hand side > Click on Goals > Click on Overview > Click on gray Set up Goals button.
If you don't happen to see the screen above, then you or someone else has already set up goals in the past. No worries! In this case, click on Admin > and then click on Goals in the last column.
Step 2: Click New Goal
Congrats! You're now in. Time to set up your first goal. Click on New Goal.
Step 3: Use Templates
Google Analytics is helpful when it comes to suggesting common goal types.
Let's start off by selecting one of their templates and then we can move on to creating a custom goal.
For example, email newsletter subscriptions might be a good goal to track. Click on the Sign Up radio button > Continue.
Step 4: Enter a description
Enter a description for your Goal > Click on the appropriate type that determines what counts as a successful conversion.
In this case, the type would probably be 'Destination' because you might have a specific thank you page that indicates when a person has successfully subscribed to your newsletter.
Step 5: Define your page
Define the exact page that indicates a successful conversion for newsletter registrations.
Or in other words, go to the confirmation page of your newsletter registration and copy and paste everything after www.yourcompany.com.
For instance, if the URL to your confirmation page is: www.yourcompany.com/newsletter-registration-confirmed
Copy and paste '/newsletter-registration-confirmed' into the Destination field and make sure 'Equals to' is chosen in the drop down.
Step 6: Assign a money value
This is the fun part. You can assign monetary values to your goals.
For example, let's say that on average you convert 10% of your newsletter signups to become paying customers and your average transaction is $250
You would assign a value of $25 to this goal (10% of $250 = $25).
Or if you're a mad genius salesperson and can convert 100% of your newsletter registrations, the monetary value you would assign for this goal is $250 (100% of $250).
EXTRA CREDIT: Create a funnel to visualize the steps that need to be taken before a person signs up for your newsletter.
Turn on the Funnel option > Enter URLs and names for the funnel steps.
Based on conversion rates at each step of the funnel, you'll be able to see why people aren't signing up for your newsletter.
Is there something about the page's design that is causing confusion? Could your copy be improved? Are there bugs or technical issues?
Step 7: Save
After you click Save, you'll see your first Goal created. Mentally tap on your 'That Was Easy' button, unless you're awesome and actually have one! Jabber animated emoticons for mac.
Step 8: Create a custom goal
Let's get fancy and create a Custom Goal.
Keep in mind that you can only create a total of 20 goals. If you ever reach this limit, you can simply replace old goals with new ones.
Click on New Goal > Click on the radio button Custom.
Step 9: Track engaged visitors
Let's track 'Engaged Visitors' this time based on how long they stay on your website for a given session.
A good benchmark might be 125 percent of the average time spent on page by your visitors. If your average visitor spends two minutes on your website, your highly engaged users could be people who browse the site for longer than two minutes.
Give your Goal a Description > Click on the radio button Duration,
Step 10: Click save
Under Goal Details, choose 'Greater than' and type in '2' under Minutes. Then proceed to assigning a Value if you have one.
Click Save. You now have two Micro Goals set up! Micro Goals are typically actions that visitors take before purchasing.
Step 11: Ecommerce tracking
Then of course you want to track the ultimate Macro Goal of visitors who actually purchase because at the end of the day it's all about the bottom line.
You'll need to set up ecommerce tracking on your website, which requires some of comfort with HTML and JavaScript.
Why you should assign a monetary value to Google Analytics goals
So you've established your goals on Google Analytics — here comes the tough part:
Assigning monetary values to each goal. Doing this will help you gauge how much money you're losing on every lost lead.
You can see the financial value of a page in relation to its goal value and the position it occupies in your conversion paths via the 'Page Value' metric on your traffic scorecard.
You can assign the goal value under the Admin section > Goals. If you don't assign a value to your goal, your page value will be displayed as zero.
Remember, this number is somewhat arbitrary (you may be guessing at this point). When you're deciding what number to assign, opt to keep it on the low end.
Once you've collected some data relevant to the goals you've set up, you'll be able to better analyze your sales funnel.
Then you'll be able to answer the following questions:
On which page(s) are you losing potential clients?
Do you need to add more steps to move them toward a conversion more gently?
Or, do you need to remove some steps because users are becoming distracted or talking themselves out of a purchase by the time they get to the bottom of your sales funnel?
Compare historical traffic on Google Analytics
Most marketers only check out current traffic events.
However, by identifying patterns in previous traffic, it's possible to tinker out additional insights about how and why traffic is changing on your website over time.
One important element of this is being able to identify a correlation between changes in traffic and world or marketing events that might have impacted your business.
Determining the most useful Google Analytics reports
The real magic of Google Analytics is the ability to build andcustomize reports from scratch.
Learn how to add a Google Analyticscustom report to your installation.
But for all you newbies out there, there's no shame in the template game.
There are a number of pre-configured solutions other users have created for public use: dashboards, custom reports, and segments.
The most valuable Google Analytics reports for B2B
After you've connected Google Analytics to your website, you'll be able to use your dashboard.
This is what you'll see:
Google Analytics Dashboard Home
The default dashboard view is the Home page, which will give you a basic indication of how much traffic you're getting.
There are two metrics you want to be particularly aware of:
Users: the number of unique people who have visited your site
Sessions: the total number of times people have visited your site (including repeat visits)
Google Analytics Real-time Report
As the name suggests, the real-time report gives you insight into what's happening on your site at the moment.
It may be fun to look at during specific company events, such as when a new blog post/webinar/one-day sale goes live.
However, outside of it being amusing, the real-time report isn't that helpful. In fact, it's the least valuable of all the reports.
Google Analytics Audience Report
The audience report is based on users you've grouped together using any combination of attributes that are meaningful to your business.
You can group users broadly, creating an audience that only includes people who have made a purchase from your shop in the last three months.
Or, you can be more specific, such as an audience in the 25-34 age bracket that has bought something from your store in the last three months.
Creating an audience is fairly easy. The hard part is figuring out what you're trying to accomplish and then identifying the user characteristics that will help you do that.
Google Analytics Network Report
This report is mainly about the internet service providers used by your site's visitors.
Every once in a while, you may be able to find individual companies or organizations that have visited your site from their own network.
You can access this report under Audience > Technology > Network.
By setting the secondary dimension to 'page,' you'll be able to see the secondary pages visited by the individual organization.
Google Analytics Acquisition Reports
The acquisition report provides a lot more useful information than you'll usually get out of the network report because it tells you about where your site visitors are coming from.
Under Acquisition, there are five sections: All Traffic, Google Ads, Search Console, Social, and Campaigns.
The Acquisition Report Overview is at the top of the page, highlighting the primary channels driving traffic to your site.
Google Analytics All Traffic Report
Under Acquisition > Overview, you'll find the section All Traffic, which is further subdivided into Channels, Treemaps, Source/Medium, and Referrals.
Google Analytics Source/Medium Report
The Source/Medium report tells you exactly where your visitor traffic came from.
In the overview, all search engine traffic is lumped together under organic traffic.
But in the Source/Medium Report, you can see which specific search engines your traffic is coming from.
As a B2B marketer, this is one of the most important reports you can look at.
It'll tell you if you're getting all your traffic from Google, the world's largest search engine, or if some of your traffic is generated by other search engines, such as Baidu or Yahoo.
SEO success after all isn't necessarily limited to optimizing for Google. Good SEO involves optimizing your website for all relevant search engines.
This report can help you understand what visitors from different channels are doing when they get to your website, allowing you to define traffic value from various sources.
Google Analytics Search Console Reports
The Search Console reports look at organic-search traffic, providing information about your website performance in this regard.
According toSearch Engine Land, what makes Search Console data different from other Google Analytics data is that it also provides click data.
In other words, this report only counts visits that came from the Google search engine to your website, versus Google Analytics, which also counts traffic from other sources.
Google Analytics Landing Pages Report
Under Acquisition, one important report to look at is landing pages, which gives you an idea of the landing pages users commonly arrived at after an organic search.
This is important as it will provide you a clear idea of what kind of first impressions people have when they first land on your website via organic search.
Analytics Google Analytics Web
By clicking on the URLs for the landing pages, you'll get a breakdown of the search queries driving traffic to the page. This may help inform Google Ads campaigns.
Google Analytics Queries Report
Another important report to look at under Search Console is the queries report, which can be found under Acquisition > Search Console > Queries.
This report shows you the specific search query terms that bring people to your website — displayed alongside CTRs, impressions, your average ranking position, and related clicks.
In this scenario, impressions are the number of times your website appeared on the Google search engine results pages (SERPs) for a given term.
The queries report can help you understand when your content is not ranking high on the SERPs, by sharing your average position.
The queries report shows what position your website ranks for when it comes to a particular search term.
You can also use the queries report to consider non-branded versus branded searches. Or, in other words, theextent of your SEO success versus brand recognition over time.
Pro tip: use filters like queries containing and queries not containing to separate out data according to what you're trying to learn.
Google Analytics Behavior Report
As the name suggests, this report gives you insight into what your visitors do on your website — specifically what pages they visit and what actions they take.
Under Behavior, you have Overview, Behavior Flow, Site Content, Site Speed, Site Search, Events, Publisher, and Experiments.
Google Analytics All Pages Report
One of the more important reports under behavior is the all pages report, which can be found under Behavior > Site Content > All Pages.
This report gives you several insights regarding content, an important aspect of SEO.
Pageviews and bounce rates aside, one metric to look at is the page value and entrance and percent exit rates.
Google Analytics Conversions Report
The conversions report is most marketers' favorite report because it shows the path your customers take on your website: from entering it, to making a purchase, or becoming a lead.
Google Website Analytics
Your conversion report can be broken down into three sections: goals, eCommerce, and multi-channel platforms.
Of the three, the goals section will be the most important for you, as it will help you determine whether or not you've achieved what you've set out to accomplish.
Final thoughts: A Google Analytics guide for B2B marketers featuring the best Google Analytics reports
Google Analytics is an incredibly powerful tool when used properly. It is an essential part of any B2B marketing effort, as the information it provides will not only allow you to measure success but tweak your campaigns and efforts as they progress.
The ability to customize your reports to track several different variables based on your company's unique goals will pave your way toward growth.
Unfortunately, the vast and comprehensive nature of the program can be overwhelming to marketers who have to review at a lot of reports.
If Google Analytics seems like a lot of work, I won't sugarcoat this: it is. It takes time and patience to master.
Which leads me to my totally biased but still-relevant recommendation. You should try Leadfeeder.
You can skip customizing and rifling through dozens of reports to tease out the information needed. And see who visited your website, even if they don't fill out a form.
Note: Gathering buyer intent data has never been easier. Sign up for free Leadfeeder's 14-day trialand give it a try.
Now that you're here
Leadfeeder is a tool that shows you companies that visit your website. Leadfeeder generates new leads, offers insight on your customers and can help you increase your marketing ROI.
If you liked this blog post, you'll probably love Leadfeeder, too.
This guide describes how an application authorizes requests to the Management API.
Authorizing Requests
Before users can view their account information on the Google Analytics web site, they must first log in to their Google Accounts. Similarly, when users first access your application, they need to authorize your application to access their data.
Every request your application sends to the Analytics API must include an authorization token. The token also identifies your application to Google.
About authorization protocols
Analytics For Google Analytics 2 03 Download
Your application must use OAuth 2.0 to authorize requests. No other authorization protocols are supported. If your application uses Google Sign-In, some aspects of authorization are handled for you.
Authorizing requests with OAuth 2.0
All requests to the Analytics API must be authorized by an authenticated user.
The details of the authorization process, or 'flow,' for OAuth 2.0 vary somewhat depending on what kind of application you're writing. The following general process applies to all application types:
- When you create your application, you register it using the Google API Console. Google then provides information you'll need later, such as a client ID and a client secret.
- Activate the Analytics API in the Google API Console. (If the API isn't listed in the API Console, then skip this step.)
- When your application needs access to user data, it asks Google for a particular scope of access.
- Google displays a consent screen to the user, asking them to authorize your application to request some of their data.
- If the user approves, then Google gives your application a short-lived access token.
- Your application requests user data, attaching the access token to the request.
- If Google determines that your request and the token are valid, it returns the requested data.
Some flows include additional steps, such as using refresh tokens to acquire new access tokens. For detailed information about flows for various types of applications, see Google's OAuth 2.0 documentation.
Here's the OAuth 2.0 scope information for the Analytics API:
Scope | Meaning |
---|---|
https://www.googleapis.com/auth/analytics.readonly | Read-only access to the Analytics API. |
https://www.googleapis.com/auth/analytics.edit | Edit Google Analytics management entities. |
https://www.googleapis.com/auth/analytics.manage.users | View and manage user permissions for Analytics accounts. |
https://www.googleapis.com/auth/analytics.manage.users.readonly | View Google Analytics user permissions. |
To request access using OAuth 2.0, your application needs the scope information, as well asinformation that Google supplies when you register your application (such as the client ID and theclient secret).
Tip: The Google APIs client libraries can handle some of the authorization process for you. They are available for a variety of programming languages; check the page with libraries and samples for more details.
Common OAuth 2.0 Flows
The following lists common use cases for specific OAuth 2.0 flows:
Web Server
This flow is good for automated, offline, or scheduled access of a user's Google Analytics data.
Example:
- Automatically updating user dashboards with the latest Google Analytics data.
Client-side
Daisydisk 4 0 2. This flow is ideal for applications when users interact directly with the application to access their Google Analytics data within a browser. It eliminates the need for server-side capabilities, but it makes automated, offline, or scheduled reporting impractical.
Example:
- A browser based reporting tool such as the Analytics Query Explorer.
Installed Applications
This flow is for applications that are distributed as a package and installed by the user. This flow requires that the application or user have access to a browser to complete the authentication flow.
Examples:
- A desktop widget on a PC or Mac.
- A plugin for a content management system — The benefit of this flow compared to web server or client-side is that a single API Console project can be used for your application. This allows for consolidated reporting and a simpler installation for users.
Service Accounts
Service accounts are useful for automated, offline, or scheduled access to Google Analytics data for your own account. For example, to build a live dashboard of your own Google Analytics data and share it with other users.
To get started using Analytics API, you need to firstusethe setup tool, which guides you through creating a project in theGoogle API Console, enabling the API, and creating credentials.
To set up a new service account, do the following:
- Click Create credentials > Service account key.
- Choose whether to download the service account's public/private key as a standard P12 file, or as a JSON file that can be loaded by a Google API client library.
Your new public/private key pair is generated and downloaded to your machine;it serves as the only copy of this key. You are responsible for storing itsecurely. Master hammond b3 vsti 2.1 crack.
Note: You need to add the service account email address as an authorized user of the view (profile) you want to access.Troubleshooting
Your authorization fails in these situations:
You will get a
401
status code if youraccess_token
has expired or if you are using the wrong scope for the API.You will get a
403
status code if the authorized user does not have access to the view (profile). Make sure you are authorized with the correct user and that they indeed have the view (profile) you have selected.
OAuth 2.0 playground
This tool allows you to go through the entire authorization flow through a web interface. The tool also displays all the HTTP request headers required for making an authorized query. If you can't get authorization to work in your own application, you should try to get it working through the OAuth 2.0 playground. Then you can compare the HTTP headers and request from the playground to what your application is sending to Google Analytics. This check is a simple way to ensure you format your requests properly.
Analytics Google Analytics Academy
Invalid grant
When you try to use a refresh token, the following returns you an invalid_grant
error:
- Your server's clock is not in sync with network time protocol - NTP.
- The refresh token limit has been exceeded.
Applications can request multiple refresh tokens to access a single Google Analytics account.
For example, if a user wants to install an application on multiple machines and access the same Google Analytics account, then a separate token would be required for each machine. When the number of refresh tokens exceeds the limit, older tokens become invalid. If the application attempts to use an invalidated refresh token, an invalid_grant
error response is returned.
The limit for each unique pair of OAuth 2.0 client and Google Analytics account is 25 refresh tokens. If the application continues to request refresh tokens for the same Client/Account pair, once the 26th token is issued, the 1st refresh token that was previously issued will become invalid. The 27th requested refresh token would invalidate the 2nd previously issued token and so on.
Note: The limit of 25 refresh tokens is subject to change.